Yrkesproffset
Yrkesproffset is a printed quiz card game about the professions of Sweden. 120 jobs, 360 questions across 6 categories, for 2 to 6 players from age 8. I designed the game, used AI to create every card illustration, and had it printed as a real product.
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Problem
Most people have no idea what a rescue diver, an occupational therapist or a school counsellor actually does all day. Sweden's professions are genuinely interesting, but there is no fun, tactile way to learn them together.
Idea
A physical quiz card game about real Swedish professions: 120 jobs, 360 questions across 6 colour-coded categories, playable by 2 to 6 people from age 8. Learn by guessing, together at the table.
My role
The whole product: the concept, the categories and questions, the card and box design, and the print-ready artwork, using AI for the illustrations.
Tools used
Process
- Chose 120 professions across 6 colour-coded categories.
- Wrote 360 questions, three per card, with an answer key for every card.
- Used AI to generate a consistent illustration for each profession.
- Designed the cards, the box and the print files to a real production spec.
Key decisions
- Physical and tactile: a real game for the table, not an app.
- Colour-coded categories so the deck reads at a glance.
- AI art for range and consistency across 120 professions.
Visuals
What I learned
- AI let one person art-direct 120 consistent illustrations.
- A tactile product needs the same rigour as software: specs, consistency and print tolerances.
Next steps
- A second edition with more professions and categories.
- A companion web or app version of the quiz.
Business potential
Quiz and party games are a proven retail category with strong gifting demand. A Swedish-professions angle is distinctive, and the format extends easily to new editions and themes.
Want to talk about this one?
Happy to walk through the thinking, the prompts and where it's headed next.